"Kirtan" means "भक्ति-bhakti" Yoga.
"O my Lord, Your holy name alone can render all benediction to living beings, and thus You have hundreds and millions of names like Krishna and Govinda. In these transcendental names You have invested all Your transcendental energies. There are not even hard and fast rules for chanting these names." -Siksastakam (3)
This is my humble attempt to follow in the footsteps of His Divine Grace A. C. Bhaktivedanta Swami Prabhupada, who wrote in the preface to his translation and commentary of the Bhagavatam,
"We must know the present need of human society. And what is that need? Human society is no longer bounded by geographical limits to particular countries or communities. Human society is broader than in the Middle Ages, and the world tendency is toward one state or one human society. The ideals of spiritual communism, according to Śrīmad-Bhāgavatam, are based more or less on the oneness of the entire human society, nay, of the entire energy of living beings. The need is felt by great thinkers to make this a successful ideology. Śrīmad-Bhāgavatam will fill this need in human society. It begins, therefore, with the aphorism of Vedānta philosophy janmādy asya yatah to establish the ideal of a common cause."That "common cause" is not just a egalitarian utopian scheme manufactured in the tiny brains of some human being, but is actually the Cause of all causes, the One God, Who is the creator and therefore the Owner of everything. Therefore we must use what He has so kindly given us in His service, not for our own sense gratification or political agenda. He is the best well-wishing friend of all living entities. That is the essence of "the peace formula."
In this age of Kali, filled with quarrel, hypocrisy, deep partisan political divisiveness and hateful violent religious extremism, this idea is urgently needed, because, as Prabhupada says, "it is a cultural presentation for the re-spiritualization of the entire human society."